A small studio for the new AI era ahead.
RGBJOY is me, Tom Fletcher, a designer and engineer who builds with AI, without the slop. I build what you actually need, ready for how people are starting to use the web, and I look after it once it’s live. Price yours at the bottom.
ai, without the slop01
Anyone can prompt a website into existence now. It looks fine in the demo, then the contact form lands in spam, the old links die, and there’s nobody to call.
I use AI tools every day, and they let one person do what used to take a team. But they’re tools, not the author. I decide what gets built, read every line before it ships, and test it the way your customers will use it. The speed goes into what you actually need, like a booking flow shaped like your week, not whatever a theme happened to include.
More people now ask an assistant about a business instead of clicking through its menu. I build sites that read well to both. This one does.
The speed comes from the tools. The judgment and the care come from me.
the details02
Every build includes the things that only get noticed when they’re missing.
your email keeps working
The records that keep your inbox and contact form out of spam (MX, SPF, DKIM, DMARC), set up right.
your rankings come with you
Every old address redirected to its new page, so Google and old links still land somewhere real.
fast on one bar of signal
Images sized for each screen, nothing loaded that isn't needed, tested on a real phone.
everyone can use it
Keyboard, screen readers, contrast and resizable text, checked by hand.
found by search and assistants
Structured data, a sitemap and plain-text versions, so search engines and AI tools describe you correctly.
you own it
Your domain, your accounts, your content. Nothing held hostage, and everything written down.
every step of the way03
From the first call to years after launch, you deal with one person who knows your site inside out.
- 01
talk
A free call about what you need, who it's for and what isn't working now.
- 02
plan
A written scope and a fixed price, so you know what you're getting before anything starts.
- 03
design
You see it before it's built, and we change whatever doesn't feel right.
- 04
build
A private preview link you can click through on your own phone as it comes together.
- 05
launch
I register or move your domain, set up hosting, SSL, email records, redirects and analytics, and stay on hand all launch day.
- 06
look after
I host it and keep it healthy. When you need something, you email me, not a support queue.
estimate04
Pick what you need and you’ll have an honest range in a minute, then send it over with a note.